how it goes down:

it's time to build a brand so strong you never have to work for anyone ever again.

give em something
to write home about.

together we'll hit the road for 7 days and create the bulk of the creative assets you'll need for the year to build your dream and run your biz smoothly. 

you'll come home with a library of 1,000+ images, 100+ reels, and a fully-built website within 3 weeks.

get ready to
stop making content &
start making art.

seven days on the road dropping into an unstoppable creative flow.
creating clarity and momentum, refusing to stop at "inspiration".

seven days on the road dropping into an unstoppable creative flow.
creating clarity and momentum, refusing to stop at "inspiration".

together we'll hit the road for 7 days and create the bulk of the creative assets you'll need for the year to build your dream and run your biz smoothly. 

you'll come home with a library of 1,000+ images, 100+ reels, and a fully-built website within 3 weeks.

→ You know you are one of the best at what you do, but it's not showing in your digital presence. You're committed to rising to the top, and you know you need to look the part in order to be seen as the authority.

→ Your messy action has gotten you really far, actually... but you're ready to stop feeling (and looking) messy. You want to evolve into an STP (shit together person) and look like the leader you are. The days of duct-taping it together are coming to an end. It's time to set and embody a new standard.

→ You know it's time to play bigger and step into your next level. Your internal reality and vision are starting to clash with your external reality, creating tension. It's time to synchronize both. You're ready to turn heads, and you are committed to growth.

→ You've been feeling lost on how to transform the ideas in your head into finished products. Ideas aren't the problem. You lack the technical skills to create them and you need someone creative in your corner and a marketing girlie to guide you.

You've gotten a taste of success and you know the sky is the limit when it comes to your business, but you know you can't go to the next level alone. It's going to take support to fully create your vision. You need someone who's going to fuel your inspiration and add gasoline to the fire within you. You need a creative director and someone to geek out on marketing with (hi, it me!)

BIZ is kickin', but you need an upgrade?

You've already created momentum and taken lots of messy action... but deep down? the feeling of 'made for more' won't stop banging in your chest. It's time to step into your authority, originality, and elevate your brand. 

let me guess,

BIZ is kickin', but you need an upgrade?

You've already created momentum and taken lots of messy action... but deep down? the feeling of 'made for more' won't stop banging in your chest. It's time to step into your authority, originality, and elevate your brand. 

→ You know you are one of the best at what you do, but it's not showing in your digital presence. You're committed to rising to the top, and you know you need to look the part in order to be seen as the authority.

→ Your messy action has gotten you really far, actually... but you're ready to stop feeling (and looking) messy. You want to evolve into an STP (shit together person) and look like the leader you are. The days of duct-taping it together are coming to an end. It's time to set and embody a new standard.

→ You know it's time to play bigger and step into your next level. Your internal reality and vision are starting to clash with your external reality, creating tension. It's time to synchronize both. You're ready to turn heads, and you are committed to growth.

→ You've been feeling lost on how to transform the ideas in your head into finished products. Ideas aren't the problem. You lack the technical skills to create them and you need someone creative in your corner and a marketing girlie to guide you.

You've gotten a taste of success and you know the sky is the limit when it comes to your business, but you know you can't go to the next level alone. It's going to take support to fully create your vision. You need someone who's going to fuel your inspiration and add gasoline to the fire within you. You need a creative director and someone to geek out on marketing with (hi, it me!)

The ultimate roadtrip experience for coaches, creators, and service-providers who are ready to hone their personal brand and come home with an arsenal of content that allows them to step into their next level of embodiment and expression.

👉🏼 You have a big vision for your life. You see yourself speaking on stages or hosting retreats or writing books or going viral.

👉🏼 You've realized that a messy bun and sweatpants can't continue to be the standard you hold in your brand.

👉🏼 You're ready to turn what you've started online into an absolutely stoked brand that stands out, sustains you, and unlocks massive freedom.

👉🏼 You understand that there's a gap between your current aesthetic and what needs to be created to go full-send.

i'm guessing that...

ya, it's time!

The Rip On Life Roadtrip™ was created as a vehicle (no, literally, you get in my tacoma with me) to take you from #hotmess to #imimpressed in your personal brand and digital assets

The ultimate roadtrip experience for coaches, creators, and service-providers who are ready to hone their personal brand and come home with an arsenal of content that allows them to step into their next level of embodiment and expression.

The Rip On Life Roadtrip™ was created as a vehicle (no, literally, you get in my tacoma with me) to take you from #hotmess to #imimpressed in your personal brand and digital assets

i'm guessing that...

👉🏼 You have a big vision for your life. You see yourself speaking on stages or hosting retreats or writing books or going viral.

👉🏼 You've realized that a messy bun and sweatpants can't continue to be the standard you hold in your brand.

👉🏼 You're ready to turn what you've started online into an absolutely stoked brand that stands out, sustains you, and unlocks massive freedom.

👉🏼 You understand that there's a gap between your current aesthetic and what needs to be created to go full-send.

Let's rip on it & see where this thing goes.

this is just the start.

dude, Lyss, get out of my head!

Over the past 8 years, anytime I was feeling stuck, stagnant, or restless in my business (or life) there was one thing that would always cure it: time on the open road. windows down, music up.

There was something special about the hum of the tires, the open space, the endless possibility. The breaking of routine, the people you meet, the things you learn about yourself. 

I've driven thousands of miles. I've discovered the power of new scenery and the effect it has on ideas and inspiration. 

I've seen firsthand the effect of a good backdrop (literally) on an otherwise-lackluster instagram grid. I've seen brands be born.

But more than that, I've seen the road bring people home to themselves. To their essence. The space is finally created to hear messages coming through. Attuning to your dharma, dropping you in to the magic of the human experience. 

First of all - absolutely not. I've only been there a couple hundred times... in idea-overwhelm, wondering how to bring it all to life. 

the road allows us to

Rip on life

First of all - absolutely not. I've only been there a couple hundred times... in idea-overwhelm, wondering how to bring it all to life. 

Over the past 8 years, anytime I was feeling stuck, stagnant, or restless in my business (or life) there was one thing that would always cure it: time on the open road. windows down, music up.

There was something special about the hum of the tires, the open space, the endless possibility. The breaking of routine, the people you meet, the things you learn about yourself. 

I've driven thousands of miles. I've discovered the power of new scenery and the effect it has on ideas and inspiration. 

I've seen firsthand the effect of a good backdrop (literally) on an otherwise-lackluster instagram grid. I've seen brands be born.

But more than that, I've seen the road bring people home to themselves. To their essence. The space is finally created to hear messages coming through. Attuning to your dharma, dropping you in to the magic of the human experience. 

Most trips start with you flying into Phoenix, where you'll be a VIP for the week. We kick off our adventure with a styling session... 

let's do this!

here's the rundown...

day 2, we'll hit the road

then we'll head to your welcome dinner, ft. clean ingredients & an ice-cold mocktail.

day 1, Welcome + styling

You'll select the route and number of days that fits your brand, vision, and style best. 

Here are the routes available...
Ar-uh-fornia Tour
Desert To Coastal Vibes
Phoenix To Joshua Tree to Encinitas (6 days)
Fly into phoenix, fly out of San Diego.


Red Rocks Tour
Scottsdale to Zion & Everywhere in between
Phoenix to Sedona to Flagstaff to Grand Canyon to Zion (6-7 days)
Fly Into Phoenix & Out Of Vegas.

Utah Tour
Off The Beaten Path Ft. Varying Terrain
Salt Lake to Zion (5-6 days) 
Fly Into Salt Lake & Out Of Vegas.

High Desert Tour
 A mix of desert and pacific northwest
Salt Lake To Boise To Bend (6-7 days)
Fly Into Salt Lake & Out Of Portland.

Add-Ons for High Desert Tour*
+ 4 days - Zion
+ 3 days - Phoenix / Scottsdale / Sedona
+ 2 days - Redwoods

*add-ons change flight plans & rates

Unlike working for someone, the dress code isn't always clearly defined. Dressing like YOU, and finding your "work wardrobe" is crucial to lay the foundation for shooting content and bringing your brand off-screen to create seamlessness. Before your trip, we will do some styling sessions and when you arrive, it's game-on. We'll go source the remaining pieces.

Most trips start with you flying into Phoenix, where you'll be a VIP for the week. We kick off our adventure with a styling session... 

day 1, Welcome + styling

Unlike working for someone, the dress code isn't always clearly defined. Dressing like YOU, and finding your "work wardrobe" is crucial to lay the foundation for shooting content and bringing your brand off-screen to create seamlessness. Before your trip, we will do some styling sessions and when you arrive, it's game-on. We'll go source the remaining pieces.

then we'll head to your welcome dinner, ft. clean ingredients & an ice-cold mocktail.

day 2, we'll hit the road

You'll select the route and number of days that fits your brand, vision, and style best. 

Here are the routes available...
Ar-uh-fornia Tour
Desert To Coastal Vibes
Phoenix To Joshua Tree to Encinitas (6 days)

Red Rocks Tour
Scottsdale to Zion & Everywhere in between
Phoenix to Sedona to Flagstaff to Grand Canyon to Zion (6-7 days)

Utah Tour
Off The Beaten Path Ft. Varying Terrain
Salt Lake to Zion (5-6 days) 

High Desert Tour
 A mix of desert and pacific northwest
Salt Lake To Boise To Bend (6-7 days)
Add-Ons for High Desert Tour*
+ 4 days - Zion
+ 3 days - Phoenix / Scottsdale / Sedona
+ 2 days - Redwoods

*add-ons change flight plans & rates

then we get on the road!

As I drive, you'll be in the passenger seat with the playbook.

In the playbook, we'll review and refine your...
+ key marketing themes and message
+ offerings, pricing, and ideal client (are they on brand?)
+ sales process (is it on brand?)
+ lead generation strategies (i'll make suggestions) 
+ content strategy
+ promotion and launch strategies 

We have two missions once we're on the road: capture amazing video + photos and complete the passenger seat playbook

We will go into your trip understanding fully what our imagery and content goals are and I will have a shot list with us that still leaves room for creativity.

Each day we'll have a creative mission and leave room for some good, clean L-I-V-I-N too! After all, some of the best inspiration comes in real time: queue the whimsy and wandering. This includes but is not limited to: outdoor adventures, eating at local spots, hiking, camping (if desired), bonfires, seeking out live music, and more.

We have two missions once we're on the road: capture amazing video + photos and complete the passenger seat playbook. 

We will go into your trip understanding fully what our imagery and content goals are and I will have a shot list with us that still leaves room for creativity.

Each day we'll have a creative mission and leave room for some good, clean L-I-V-I-N too! After all, some of the best inspiration comes in real time: queue the whimsy and wandering. This includes but is not limited to: outdoor adventures, eating at local spots, hiking, camping (if desired), bonfires, seeking out live music, and more.

As I drive, you'll be in the passenger seat with the playbook.

In the playbook, we'll review and refine your...
+ key marketing themes and message
+ offerings, pricing, and ideal client (are they on brand?)
+ sales process (is it on brand?)
+ lead generation strategies (i'll make suggestions) 
+ content strategy
+ promotion and launch strategies 

I owe you your website, your images, and your video content. You'll have all that within 21 days. 

after the trip,

we partner together.

&

your done for you website

To ensure your sustained success, I'll serve as your creative director for the next 12 months after our trip.

To keep this trip affordable, I have a 12-month revenue share in place. This way, I'm invested in your biz. Literally.

The revenue share can be eliminated if you'd rather pay a flat rate (higher premium) for the trip.
Either way, I'll provide 12 creative direction meetings (1 per month) to talk about your marketing strategy, make website updates, etc. Your success is my success. 

After our road trip, I'll have all the imagery and information I need to design a site that fits your personality and style, aligns with your sales process, and speaks directly to your ideal client. The best part? After spending a week with you, I'll be able to write in a way that sounds like you wrote it. So, you won't have to do *anything!* Just kick back and maybe throw in your opinion once in a while. Deal?

your content arsenal

You'll also get your digital asset library within 21 days of returning home. In it, you'll see the 1,000+ photos and 100+ reels we created on the road. They're all yours. To modify, distribute, post, and share as you please! You own rights to all artwork so you can use it commercially any way you'd like without ever paying royalties.

but that's not all... 

now booking 2025 | now booking 2025 | now booking 2025 | now booking 2025 | now booking 2025 | now booking 2025 | now booking 2025 | now booking 2025 | now booking 2025 |

I owe you your website, your images, and your video content. You'll have all that within 21 days. 

your done for you website

After our road trip, I'll have all the imagery and information I need to design a site that fits your personality and style, aligns with your sales process, and speaks directly to your ideal client. The best part? After spending a week with you, I'll be able to write in a way that sounds like you wrote it. So, you won't have to do *anything!* Just kick back and maybe throw in your opinion once in a while. Deal?

your content arsenal

You'll also get your digital asset library within 21 days of returning home. In it, you'll see the 1,000+ photos and 100+ reels we created on the road. They're all yours. To modify, distribute, post, and share as you please! You own rights to all artwork so you can use it commercially any way you'd like without ever paying royalties.

we partner together.

To ensure your sustained success, I'll serve as your creative director for the next 12 months after our trip.

To keep this trip affordable, I have a 12-month revenue share in place. This way, I'm invested in your biz. Literally.

The revenue share can be eliminated if you'd rather pay a flat rate (higher premium) for the trip.

Either way, I'll provide 12 creative direction meetings (1 per month) to talk about your marketing strategy, make website updates, etc. Your success is my success. 

what you get:

all lodging (airbnbs, hotels, campsites)
transportation (you just buy your flights)
all meals - we eat healthy AF, don't worry
1,000+ images edited to fit your brand
100+ reels edited to fit your brand
styling guide (clothing guide)
7 days on the road worry-free, just you + me*
a done-for-you website
12 months of creative direction
client gifts & surprises
full access to the MP course library
*you can opt to bring a partner for an additional cost.



here's the juicy details...

  • all lodging (airbnbs, hotels, campsites)
  • transportation (you just buy your flights)
  • all meals - we eat healthy AF, don't worry
  • 1,000+ images edited to fit your brand
  • 100+ reels edited to fit your brand
  • styling guide (clothing guide)
  • 7 days on the road worry-free, just you + me*
  • a done-for-you website
  • 12 months of creative direction
  • client gifts & surprises
  • full access to the MP course library
*you can opt to bring a biz partner for an additional cost.


Ready to hit the road, jack?

7-9 days

10-14 installments of $1,000
+ 10% revenue share for 365 days


8-12 installments of $1,000 
+ 10% revenue share for 365 days

7 spots left for 2025:
MAR, APR, JUN, JUL, AUG, SEP, OCT, NOV
Don't need a website? Subtract $4k.

$8-12k

(I KNOW YOU'RE WONDERING)

5-6 Days

reserve your spot

reserve your spot

INVESTMENT

(I KNOW YOU'RE WONDERING)

$10-14k

8-12 installments of $1,000 
+ 10% revenue share for 365 days

10-14 installments of $1,000
+ 10% revenue share for 365 days

Big Love, Lyssa

I'd wish to be on the road with you. Drinking the mountain air, fussing over the moon, laughing until our stomach's hurt. 

I'd be sure we stopped for smoothies, played our favorite songs, told stories from our past, and cried tears of joy. 

I'd be sure I'd thanked God at least 100 times for the unexpected intrusions of beauty we got around every bend. For the kindness of strangers, and the quirks of every small town.

I'd make sure we'd cleared the junk between our skin and our soul and really lived. I'd make sure you knew just how full of life you really are, how the world needs you. Not someone like you. You.

I'm pretty sure I was a truck driver in another life. This is a calling of mine. To create. To weave. To amplify. To dance with God. To drink every last drop of L I F E.

IF I ONLY HAD ONE DAY LEFT ON EARTH...

I'd wish to be on the road with you. Drinking the mountain air, fussing over the moon, laughing until our stomach's hurt. 

I'd be sure we stopped for smoothies, played our favorite songs, told stories from our past, and cried tears of joy. 

I'd be sure I'd thanked God at least 100 times for the unexpected intrusions of beauty we got around every bend. For the kindness of strangers, and the quirks of every small town.

I'd make sure we'd cleared the junk between our skin and our soul and really lived. I'd make sure you knew just how full of life you really are, how the world needs you. Not someone like you. You.

I'm pretty sure I was a truck driver in another life. This is a calling of mine. To create. To weave. To amplify. To dance with God. To drink every last drop of L I F E.

Nice to meet you!

i'm Lyss! so happy you're here to jam. we're all about rippin' on life, sharing our gifts with the world + staying disciplined to continually refine our craft. can't find what you're looking for? DM me @maximumpotency on IG